S@M NTComm – Advertising solution in digital world

In such a developing era of technology, it is not difficult to recognize the consumption trends and shopping behaviors of consumers are changing significantly. Instead of the traditional retail store model, consumers are increasingly tending to experience shopping at malls and online more. Because of that decisive changes, brands have to consider how to reach the consumer most effectively without wasting advertising budgets. That’s also the moment S@M was born to solve these questions.

What is S@M?

Abbreviated from Smart Advertising Model, S@M is the copyright – registered name NTComm chose for our flagship. Born in 2015, S@M is a result of technological mindset in the new era. Until now, this system has had nearly five years of development in parallel with the technology wave. With the expectation of being a useful communication channel for advertisers, S@M is constantly updated with new models and technologies. Moreover, it is putting efforts to develop advanced features to enhance user experience. According to a third-party survey, this is a much more effective communication channel than other products in the market in the ability to remind and call to action (call to action).

Non-stop expanding coverage

One of the advantages which makes S@M NTComm constantly attractive for marketers 4.0 is the special coverage. Specifically, this communication channel has grown to nearly 600 screens so far and distributed throughout the country. The locations associated with S@M’s network could be mentioned such as the system of Vincom shopping centers, Saigon Center, Van Hanh Mall, SC Vivo City… These are all “hot” locations, attracting a large number of consumers across the country and being ranked as A-Class shopping malls. That S@M NTComm appears in such top attractive positions explains why this channel is always popular with advertisers.

Constantly integrating with hi-tech

Not only owning the position advantage, S@M NTComm has also been outstanding thanks to the ability to apply high technology. Thanks to applying touch screen technology that allows users to interact on the screen, S@M NTComm is well suited for developing interactive game and VR. In the final event of Miss Universe, NTComm used to perform a live stream on the S@M system and attracted a large number of viewers who are visitors at the shopping center at that time.

With these unique features, S@M confidently becomes an effective communication channel for advertising campaigns. Especially in the era of digital technology when there are steps directly changing the shopping experience and habits of consumers.